"Fast fashion" is a contemporary term used by retailers and designers to describe a phenomenon and business model that is widely implemented around the world. It describes the method of imitating trends and styles seen on the runways at Fashion Week. These styles are then sold at a lower price and quality to the majority of consumers who cannot afford the designer pieces.
At Study, we utilize Slow Fashion. Slow Fashion is the movement of designing, creating, and buying garments for quality and longevity. Slow fashion encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste. We have reached a place in society where garments seen on a runway today are knocked off and available in stores tomorrow. By adding transparency about our production process and educating consumers about the craft of clothes making, we hope consumers will begin to understand what is required of producing a well-made garment.